Lovely by Giada Otten

Lovely Shop was created in honor of an extraordinary woman – my beloved mother, Bukuroshe which when translated in English means “Lovely” . Widowed at just 32, she raised four daughters on her own with unwavering strength, resilience, and grace. Through every hardship, she poured her love into our lives while working tirelessly in various jobs – as a fabric artist, embroiderer, and clothing maker – all while studying to become a nurse. Her journey was not easy, but she never gave up – and she taught us to do the same.

This shop is more than a business; it’s a tribute to her courage, her wisdom, and her endless love. Everything here is inspired by the beauty of a mother’s devotion, the power of perseverance, and the legacy she left behind.

To the strongest and smartest woman I’ve ever known – this is for you, Mom.